I conducted user research to gain a clear understanding of the different user groups, the platform, and the underlying business goals. Based on these insights, I redesigned the workflows for searching for a drug and updating drug attributes & pricing. The updated designs reduced errors, as noted during team reviews, and received positive feedback for being more visually polished, intuitive, and overall more pleasant to…

I conducted a comprehensive audit of the existing system, reviewing legacy documentation to understand prior decisions and constraints. I planned and facilitated user research to build a clear understanding of the three core user groups and their needs. Using these insights, I led the redesign of the service, iterating the solution after each round of research and insight gathering.

The final design successfully passed internal…

I led the end-to-end visual and UX design of Ayoba Shop (web) as a greenfield product, designing the marketplace experience entirely from scratch. This included defining the core information architecture, designing the homepage and category navigation, creating product listing and product detail templates, and building the cart and multi-currency checkout flow.

I also established a foundational design system with reusable components, tokens, and documentation to support…

For the Zest Activity Tracker project, I designed a comprehensive activity recommendation and logging system to be integrated into the Platos Health platform. This involved end‑to‑end UX and UI work, including research, wireframing, high‑fidelity design, prototyping, and hand‑off documentation.

I led the design sprint with a cross‑functional team of designers, developers, and a marketing expert to define the experience from scratch and translate complex health needs into…

I supported the creation of a user research plan to identify key user groups and understand their needs, pain points, and behaviours. I also collaborated with business stakeholders to understand governing policies and current ways of working. Drawing on these insights, I designed a portal for Department of Health and Social Care (DHSC) users, and Company users.

The portal was used to track reference price…

I was brought in to collaborate with internal designers on designing product pages in figma and developing pages in Adobe Experience Manager, which was the company's new content management system and no-code website builder.

I was responsible for developing 40 pages in Adobe Experience Manager, some pages needed an English and Japanese version. I designed 6 of those pages following the team's established design system,…

For the Jiffie project, I was responsible for the User Interface design and visual concept of an all‑in‑one social application prototype. The work involved evaluating the existing design state, creating detailed UI sketches, and developing a component library to ensure consistency throughout the interface.

I defined the structure and visual style for multiple core screens including account creation, onboarding, feed and content browsing, messaging, forums, and collections. A…

For the Ambidextrous Ergonomic Mouse project, I conducted end-to-end user research and crafted a product concept for a physical computer mouse designed to support both left- and right-handed use. I carried out surveys, artefact analysis, and user interviews to understand user behaviour and pain points.

Based on these insights, I developed user personas and storyboards, and synthesized findings to define the design challenge and opportunity. My…